Becoming a successful digital artist in 2022 can include launching a career in corporate design, selling your artworks, or simply building recognition and getting your work noticed. Here are a few strategies you can implement this year to reach a wider audience, sell your work, and market your skills.
Sharpen Your Marketable Skills
If you’re searching for employment as a digital artist, a great place to start is by sharpening your professional skills and familiarizing yourself with various editing and creative software. There are many free online courses, videos, and software trials you can learn from. Adding these competencies to your resume will make you a more competitive applicant for employment opportunities in the design field. If you haven’t been employed as a designer before, familiarize yourself with the various aspects of corporate and brand design to better understand what you can expect in your new role. Finding success employed as a digital artist isn’t just about landing the job; it’s also about finding a position that works well for your lifestyle. If you want to set your own hours and focus more energy on your personal projects, try freelancing. If you need a full-time position, look for opportunities to work from home or companies that offer competitive benefits and salaries. The demand for professional design work remains high, so you have plenty of opportunities to launch a successful design career in 2022.
Build Your Online Presence & Portfolio
Bolstering your online presence and creating an impressive portfolio of work is essential to landing jobs and building your name as a digital artist in 2022. Create an eye-catching website that houses your portfolio and contact information, as well as any links to your social media or eCommerce stores that you may set up as you start marketing your work. You can add a blog section to your website to establish your experience and share insights with other artists that may visit your site. By creating more content on your website, you can increase the traffic to your site, better your chances of selling your work, making connections with other artists, and landing competitive jobs in the industry.
Mint Your Digital Work & Pick the Right Marketplace
NFTs (non-fungible tokens) and cryptocurrencies in the art world have transformed how we market and value digital art today. By minting a work of digital art into an NFT, you encrypt the code of that piece and establish its provenance as an original work. This adds inherent value to the artwork and marks it as a unique digital asset. You can mint and sell your artwork through an NFT marketplace such as FTX. These marketplaces make it easy for digital artists to list their NFTs for sale or auction. When minting your NFT, you can also opt to receive royalty payments each time the piece is resold in the future; this is an excellent option if you expect an art piece to appreciate over time. If you want to enter the digital art market, utilizing NFTs and NFT marketplaces is key to successfully selling your work and building your name recognition.
Promote Yourself & Make Connections
Finally, promoting your work and making connections with other artists and collectors in the industry is essential to success. As you share your artwork and build a following, you can network with other artists who may introduce you to opportunities for work or further promotion in the future. Making these connections and collaborating with other industry professionals is a great way to build a name for yourself and generate more opportunities. Utilize social media and different free platforms to share your work and build your online network. These online connections will be essential to promoting your NFT drops and building hype around your collections.
These are a few essential strategies you can utilize for success as a digital artist in 2022. Whether you’re looking for a career in design or you want to sell your artworks directly on the market, you have the opportunity and resources to find your success.